Analysing Digi Pack

When creating digi packs for the given artist, the images are catered to emphasis the genre of music and the style of the artist, the images are often coloured to the mood of the majority of the songs, as well as the style of font plays an important impact on how the digi pack is percieved by the target audience.

Jhene Aiko's 'Sail Out' fits the majorty of the codes and conventions allocated to the R&B genre. For instance, the sexualisation/objectification of a females body is the first thing we see when looking at the image. Jhene is shown to be half naked walking into the ocean.

The colour tone is predominatly blue to emphasise the feelings/mood associated with each song on the album (romantic relationship based lyrics).

The style of font used to sell the name of the artist is serif as the letters appears to have tails as each letter is joined together except the 'e' and the 'o'. This adds a softness to the album as well as the music.

The play on words "SAIL OUT" is written in san serif to emphasise the journey through the actual meaning of the phrase as oppose to the artist's name which can be percieved as a visual representation of her own individual journey through the idea that the letters are linked, where as 'SAIL OUT' is demonstrated visually both through the ships at shore but as well as the artist herself walking out into the ocean on her journey regarding her romantic relationships, linking in with the genre of R&B as R is the rhythm, in this visual case the waves and B the blues the colour of the ocean as well as the mood of the artist's lyrics.

Here, the digi pack is the polar opposite of the Jhene Aiko's album covers. This is because the colour tones used are on the opposite side of the spectrum. Warm tones such as reds oranges and yellows are used to emphasise the rhythm with in her music. Also, we can actually see the artist, a mid shot is used to portray edginess ad vibrancy. The most we can see is Aaliyah's mid drift if we look carefully, and the outlin of her chest, as the outfit is tight fitting to show thecurves of her body but not too revealing. The style of the font is sans serif to emphasis a slick and classy vibe to her music as well as her style as an artist. Thus, conforming to the codes and conventions of the genre of R&B partially.

Here, we have a prime example of a digi pack that conforms to the codes and conventions of a female R&B artist. The artist's body is objectified to attract a male audience but also to be a representation of how modern women should dress, regarding full coverage makeup and clothes that accentuate the female body, but also emphasises the idea that R&B female artists are often girly tom boys, portrayed through the cap. This digi pack lacks a colour theme but we can gather that her music is R&B and leans more to the dance side through the high resolution of the image. Also, the font style is sans serif to portray a sleek ediginess to both the music style and the artist.

Here, we have a digi pack that contrasts the majority of the codes and conventions associated with the R&B genre as our artist is fully clothed, the only thing accentuated with out having to show skin,

her legs as a result of wearing skinny jeans that show the curves of the female body. However, this album cover has a 90s feel to it due to the plaid and and platform heels that give a slight punk/goth reference. The artist lacks dramtic makeup and objectification, showing a new era of R&B where is it more about the person's/artist's personaility than visual style that allows her audience to relate to her, contradicting the idea that "you have to be this particular way to gain attention" as she states being in your most comfortable state is your true self and that is okay. The contrast of the artists name in black and the name of the album/single in white shows the contrasts of her own edigness and the current modern style that most young teenage girls (target audience) conform to.

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